Haven’t gotten on the event app bandwagon yet? If not, there’s a lot of engagement opportunity that you’re missing out on giving to your attendees.
Putting on great events for your association’s members is one factor, but keeping them entirely engaged with the event they’re attending is a whole other source of stress to take on. So, if there were a way to ensure attendee engagement and satisfaction without much effort on your part, wouldn’t you want to give it a shot?
Then say hello to the idea of a mobile event app. Mobile event apps have become a staple to most event planners- 91% of event organizers answered that adopting an event app into their strategy has had a positive effect on event ROI. They may seem intimidating set up and keep updated, but they can actually take a lot of work out of the event engagement process.
If you’re brand new to the world of mobile apps for events, or for your association in general, you’ll love the tips we have for you today. We’d like to show you a few ways to take your association’s event app- whether new or already in place- and use it to help your attendees stay engaged with the event from start to finish. Let’s get started!
Set up real-time notifications
Your events can become a place of chaotic energy. There’s so much excitement and energy happening all around, and sometimes things can have last minute changes and updates that you’ll want to get out to attendees.
This is where the mobile event app shines. You can set up real-time updates and notifications to go directly to your event attendees’ mobile devices when the time is right. This is a great way to get out last minute changes or even surprising updates- making sure no one misses out on anything they’re looking forward to.
For example, let’s say you have a change in rooms for a certain guest speaker. Instead of disappointing event attendees who show up to the wrong room, you can warn them ahead of time through your mobile app. Talk about saving yourself the unsatisfied emails and comments after the event ends!
Here’s how to do this: Encourage your members to sign up for real-time notifications via your mobile event app. No matter the platform you use to host your app, almost every service has this feature. This can usually be done either through the app itself, or in the general setting of a mobile device. Then, have your association’s event staff on top of the ball to send out these updates through the app when the time comes.
Real-time notifications are the best way to keep attendees engaged with any updates you have for them.
Register members for events
Event registration can really be a hectic process for many associations. With so many eager people looking to be apart of your association, you need to make sure everyone gets registered correctly, on time, and with little to no setbacks. And if done manually, this can take a lot of time and effort from your already overloaded staff!
But with a mobile event app, all of this can be solved. Many event apps allow for in-app registration, as well as access to registration information that event attendees can refer back to when needed. Having access to this registration data while on the go can save your association from many problems going forward.
For instance, let’s say you’re having trouble with a member’s registration. If they’re pre-registered before the event on your app, you can go right into your event app and pull up information you need to solve the problem. You can also access this information after the event is over to collect data for your association, helping out with your database as well!
Using your mobile app to keep registration in check is a surefire way to keep things running smoothly and make sure members don’t get frustrated before the event begins.
Integrate social media use
Your association’s event attendees are going to be doing a lot of Facebook posting, Tweeting, and sharing photos on Instagram. Why not bring those posts directly to the fun of your mobile event app?
Integrating social media posting into your app with the use of hashtags can really amp up the engagement factor. If you can prompt event attendees to post out their thoughts, photos, and videos using a hashtag of your choice or by tagging your association within the post, you can then share these posts with everyone else using your mobile app. Many larger events and festivals do this on a larger scale, and the results speak for themselves!
You can also add to this chain of social media yourself. Have your staff live posting about your event as the day goes on. You can highlight special moments, shoutout amazingly engaged attendees, share artistic photos with everyone, and communicate with your attendees on a much more personal scale. The more engagement, the better!
With a mobile event app at your attendees’ fingertips, proper engagement is sure to follow. Consider creating or incorporating an event app into your event planning and see where it can take you in the future!