A lot of people ask me how to monetize their Instagram account when they’re starting out in business.
I talk a lot about the mindset behind creating content — things like caring about your audience, giving 51% of the value, staying patient, and playing the long game. I start with making sure people understand the “religion” because if they don’t, the tactics won’t work long term.
But in this article, I wanted to do something different.
I wanted to create a practical piece of content that talks about the details (i.e. the “dirt”) behind monetizing your Instagram account by getting advertisers and sponsors to pay you in exchange for your audience’s attention.
One caveat: Most of you aren’t ready to monetize. Bombarding your audience with ads before you had a chance to really provide value just isn’t a good idea.
But assuming you’re at a place where you’re ready to think about taking sponsors and advertisers… you’ll find this article super valuable. I’m going to talk about everything from picking advertisers to reach out to, all the way to what to do if they say “no” or don’t buy.